We broke down this word-of-mouth system into 5 secrets.
Today, they're yours for free!
Inside you'll learn:
Over half of Hong Kong users run ad blockers (YouGov). 86% are blind to banner ads. FB/IG's golden era is over — you're spending more, reaching fewer people.
Threads users want real conversations. 62.5% don't follow any brand accounts. Most of what you post, most people will never see.
While you're still in meetings debating whether to "try Threads," other brands are already using word-of-mouth strategies to capture your target audience. The early mover wins.
Your brand account is basically invisible on Threads.
It's not that your content isn't good enough — this platform simply wasn't built for brands.
The Threads algorithm pushes authentic conversations. The more "corporate" your posts sound, the less the algorithm cares. Your competition isn't other brands — it's 2.4 million regular users chatting about their day.
The playbook you're using is designed to lose.
Unless someone changes the game for you.
No results, no fee.
82% of consumers trust friend recommendations, while only 31% trust digital ads (Nielsen HK). Word-of-mouth customers have 37% higher retention, and over half of all purchase decisions are driven by word of mouth (McKinsey / Wharton).
| Traditional Ads | KOL Marketing | 10Lab Threads WOM |
|
|---|---|---|---|
| Trust | Very Low | Medium | Very High (Organic) |
| Cost Efficiency |
Declining | Expensive & Unsustainable |
Guaranteed, 2x+ Every Time |
| Spread Speed |
Linear | Spiky | Exponential |
| Targeting | Pay for targeting | KOL followers, hit or miss |
Algorithm finds the right people |
| Channel | Trust Level | Cost Efficiency | Spread Speed | Targeting |
|---|---|---|---|---|
|
Traditional Ads
Over half of users run ad blockers. You pay for exposure, but fewer and fewer people actually see it.
|
Very Low | Declining | Linear Growth | Pay for targeting |
|
KOL Marketing
Same face, different brand — consumers are numb. Engagement rates have dropped to 2.05% (KOLab Technology).
|
Medium | Expensive & Unsustainable | Spiky | KOL followers, hit or miss |
|
10Lab Threads WOM
Our massive community network discusses your brand organically. Guaranteed traffic, 2x+ every campaign.
|
Very High (Organic) |
Guaranteed, 2x+ Every Time |
Exponential | Algorithm finds the right people, free |
10Lab AI monitors trending topics 24/7, ensuring your brand always catches the most viral waves. You don't have to chase trends yourself.
Our massive community network spans every niche, proactively creating organic word-of-mouth around your brand. You don't need a Threads account or content strategy.
SCG's 20-year PR team oversees every campaign. We make sure the buzz stays positive and your brand reputation is protected.
Traditional marketing takes months of production and scheduling. Threads word-of-mouth? Three steps.
10Lab AI generates a competitive intelligence report on you and your competitors' Threads presence. You'll know exactly where you stand and where the opportunity is.
Our community network starts organically discussing your brand. You don't need to do anything.
Monthly traffic reports. Didn't hit the target? We keep going at no extra cost.
A single post during Christmas generated over 1.3 million organic impressions in 2 days. Brand Google search volume surged 170% during the campaign, hitting an all-year high. The client reported a direct boost in retail sales.
Reached over 150,000 people. 70+ users spontaneously shared photos of the product. Brand Google search volume rose 50% during the campaign. The word-of-mouth felt nothing like advertising.
500,000 views — the highest traffic the brand's official account has ever seen. Before the campaign, the brand had nearly zero search volume in Hong Kong. During the campaign, Google search volume surged from zero to an all-year peak.
Over 400,000 views. Brand Google search volume rose 75% during the campaign, reaching an all-year high.
All real data. All strategic.
You could be next.
"Our Christmas campaign reached 1.3 million people — way beyond expectations. First time we hit numbers like this without spending a cent on ads."
Marketing Director
Popular Korean Fashion Brand
"The whole process was seamless. The 10Lab team handled all the content and scheduling. We basically didn't have to do anything."
Brand Manager
24-Hour Fitness Centre
"The K-Pop fan community is notoriously hard to break into, but 10Lab's network got us right in. Users started sharing product photos on their own — it didn't feel like advertising at all."
Brand Manager
Trendy Sportswear Brand
"During the campaign, our brand's Google search volume hit an all-year high — without spending a single dollar on ads. This kind of organic traffic is something you simply can't buy."
Marketing Manager
Classic French Fashion Brand
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